Bon-Ton has a goal of raising $500,000 for its breast cancer charity partners through its annual trademarked program, Charge Against Breast Cancer™ and the October Pink Shops. Bon-Ton has donated a total of $4.2 million to these charities throughout the years.
The October Pink Shops will be open in all stores and online at www.bonton.com beginning on September 18 for National Breast Cancer Awareness month.
The shops will feature over 20 items from the women’s, cosmetics and home departments that will support the cause. The shops will include the exclusive Bon-Ton Pink tumbler, which retails for $10. 100% of net proceeds of the tumbler sales will benefit the charities and Bon-Ton hopes to donate $30,000 just from the tumbler alone. Other items include two pink Woodwick candles, a Jasmine Rose plush robe, Coach signature fragrance, Columbia fleece with the Breast Cancer pink ribbon logo as well as tee shirts from Bon-Ton’s exclusive private labels Relativity and Ruff Hewn.
The beneficiaries include: The Breast Cancer Research Foundation, Medical College of Wisconsin Cancer Center, Holden Comprehensive Cancer Center at the University of Iowa; Lynn Sage Cancer Research Foundation; and Masonic Cancer Center, University of Minnesota. This year the charity roster will also include the local Milwaukee Susan G. Komen chapter. Bon-Ton has pledged to raise $100,000 in support of the 15th anniversary of Susan G. Komen for the cure of Southwest Wisconsin.